Rich media includes images, videos, GIFs and audio messages and boosts customer engagement up to 80% on WhatsApp. Businesses need to catch a customer’s attention and make the customer remain engaged in the communication process. Rich media does not just add to the depth of communication but also tries to…

WhatsApp offers businesses a chance to interact with their customers directly. An effective WhatsApp marketing campaign is very vital for a firm seeking to scale up through WhatsApp marketing. Any successful WhatsApp campaign is founded upon strategy, the right messaging and proper tools. This article will help you prepare, execute,…

WhatsApp is one of the most used messaging platforms across the globe and can be utilized to connect customers with businesses easily and quickly. Using the WhatsApp Business API will enable you to automate conversations as well as promotions. The platform offers real-time communications, resulting in enhanced customer care and…

WhatsApp is a powerful business tool that enables businesses to connect with their customers in innovative ways. Over 2 billion people actively use WhatsApp, providing businesses with a platform to interact with clients in real-time and offering real-time support and personalized marketing. Today, we discuss 15 benefits of using WhatsApp for business and…